startup seed Investments - Alabama
MP seeks to invest in startups led by exceptional entrepreneurs who exhibit passion and realistic business projections. Here are the guidelines and criteria MP uses when considering seed investments:
Investment Criteria
By adhering to these criteria, MP aims to support startups with the potential for significant growth and success, providing not only financial backing but also strategic guidance and support.
Investment Criteria
- Startup Stage
- Emerging, High-Growth Startups: Focus on startups projected for high growth.
- Early Financing: Startups seeking their earliest round of financing (pre-seed or seed).
- Initial Investment: Must have initial investments from founders and/or “friends and family.”
- Investment Amount
- Range: $5,000 to $100,000.
- Board/Advisor Seat: MP requires a company board/advisor seat or observer rights.
- Investment Vehicles
- Convertible Note
- SAFE Note
- Equity
- Preferred Sectors
- B2C or B2B e-Commerce
- Manufacturing
- Warehousing/Distribution
- AI (Artificial Intelligence)
- Software Development
- SAAS (Software as a Service)
- Transportation/Logistics
- The Right PEOPLE
- Experienced, dedicated, and motivated management and advisory team.
- The Right PROCESSES
- Sound business processes and principles.
- Clear path to sales growth.
- The Right SERVICE, PRODUCT, or IP
- Leading-edge technology/IP.
- Unique product design/application competitive in market channels.
- The Right ATTRIBUTES
- Successful and confident entrepreneurs.
- Clear and determined plan with the ability to execute.
By adhering to these criteria, MP aims to support startups with the potential for significant growth and success, providing not only financial backing but also strategic guidance and support.
Executive Summary Outline Expectations
One Line Pitch: Summarize your company succinctly, giving MP, LLC a reason to find out more. In the first two sentences, we need to understand WHAT your company wants to do.
Business Summary: We fund real businesses, not ideas. Tell us about the business you are building and why you are so passionate about it. Use this to summarize your whole plan.
Management: It is important that your management team has a proven track record in leadership and performance. Give specifics. Experience in the target business segment is key.
Customer Problem(s): Does your business fill a gap?, solve a problem?, make a process better?, etc. What critical customer need does your company address? If you are an Internet-based company, talk about your audience or the demographic who will ultimately pay you and how.
Product/Services: How does your product solve the customer demand/challenge/problem you have described above? How do you see it evolving through augmenting your process, expanding your services or sales channels, or growing your product line(s)?
Target Market: Define your SPECIFIC target demographic. "Females between the ages of 30-45" is not specific enough and shows a lack of analysis. Include market size data, growth rate, customer segmentation, education level, and market structure where applicable. Also, keep in mind that MP, LLC or most other investors are unlikely to fund a start-up unless you can demonstrate scalability to at least $10 million in revenues within five years.
Customers: MP, LLC is more likely to invest after talking to customers who will purchase your products. List several current or potential customers for your solutions if available. If not available, say so.
Sales/Marketing Strategy: How are you going to acquire and maintain customers? Direct sales? Sales representatives or
distributors? What is your distribution model? How will customers find you? How many different touch points will your marketing plan have (SEO, SEM, print/radio/TV, social signals, etc.)?
Business Model: How do you plan to make money? Are you selling products or services? Are you giving away horses in order to sell saddles? If you are an Internet based company, be very specific in how you plan to monetize visitors to your site?
Competitors: Every product has competitors - either now or in the future. What products are your customers now using as their #1 pain killer(s)? Who is providing these products to your potential customers? Are these competitors small companies or large public companies? Be thorough and specific.
Competitive Advantage: Do you have patents or other proprietary technology? How will you keep your competitors from quickly copying your products/services and selling them to your customers? Describe the difficulties your competitors will have in duplicating your solutions.
Thank you for allowing MP, LLC the opportunity to review your company/start-up!
Business Summary: We fund real businesses, not ideas. Tell us about the business you are building and why you are so passionate about it. Use this to summarize your whole plan.
Management: It is important that your management team has a proven track record in leadership and performance. Give specifics. Experience in the target business segment is key.
Customer Problem(s): Does your business fill a gap?, solve a problem?, make a process better?, etc. What critical customer need does your company address? If you are an Internet-based company, talk about your audience or the demographic who will ultimately pay you and how.
Product/Services: How does your product solve the customer demand/challenge/problem you have described above? How do you see it evolving through augmenting your process, expanding your services or sales channels, or growing your product line(s)?
Target Market: Define your SPECIFIC target demographic. "Females between the ages of 30-45" is not specific enough and shows a lack of analysis. Include market size data, growth rate, customer segmentation, education level, and market structure where applicable. Also, keep in mind that MP, LLC or most other investors are unlikely to fund a start-up unless you can demonstrate scalability to at least $10 million in revenues within five years.
Customers: MP, LLC is more likely to invest after talking to customers who will purchase your products. List several current or potential customers for your solutions if available. If not available, say so.
Sales/Marketing Strategy: How are you going to acquire and maintain customers? Direct sales? Sales representatives or
distributors? What is your distribution model? How will customers find you? How many different touch points will your marketing plan have (SEO, SEM, print/radio/TV, social signals, etc.)?
Business Model: How do you plan to make money? Are you selling products or services? Are you giving away horses in order to sell saddles? If you are an Internet based company, be very specific in how you plan to monetize visitors to your site?
Competitors: Every product has competitors - either now or in the future. What products are your customers now using as their #1 pain killer(s)? Who is providing these products to your potential customers? Are these competitors small companies or large public companies? Be thorough and specific.
Competitive Advantage: Do you have patents or other proprietary technology? How will you keep your competitors from quickly copying your products/services and selling them to your customers? Describe the difficulties your competitors will have in duplicating your solutions.
Thank you for allowing MP, LLC the opportunity to review your company/start-up!
Just some of the companies MP, LLC has recently invested in:
Custom made window screen and screened door company. Montgomery, AL
Leading provider of self-heating, single serve packaging
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Leading rich media tag provider for YouTube, Instagram, Twitter, and more.
Helsinki, Finland
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Tennibot is a proprietary robotic tennis ball collector. Auburn AL and Boston MA
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Leading construction payment SAAS company based in Atlanta, GA. Acquired in May 2024
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